Healthier4U Vending has reached some milestones in business. May 2025 marked 14-year anniversary for H4U and it has been an amazing journey. Since 2011, Healthier4U Vending has been redefining the vending experience; leading the movement toward healthier, smarter, and more accessible choices across the country.
Father and Son duo Del and Brian Swain, founders of Healthier4U Vending, entered the vending market with a combined 40 years of business start-up expertise but no background in vending.
“Traditionally vending was a market I avoided because I didn’t like the products and the industry has a checkered reputation. Only when I saw the huge potential of Healthy Vending Machines provided with locations and real business training did I seriously consider this industry.” – Del Swain.
The vending business is about locations and Healthy Vending is thinly represented in the marketplace. In 2011 Del and Brian Swain decided it was time to revolutionize the industry and provide not just the best in healthy vending machines, but locations, training and real support for healthy vending affiliates.
“When we came into this industry we were simply under the radar of the bigger competitors and we went to work establishing our now industry renowned vending machine location services. Everyone doubted we could provide American Made Machines with Guaranteed Machine locations and be competitive in price. We don’t offer a technology or added feature if we don’t directly see how it makes our Affiliates more profitable or efficient. There are many companies trying new technologies on vending machines now and almost all of it costs more money with no added value or sales. We introduce technology when we see it benefits our Affiliates’ ability to generate additional profits or increase operational efficiency.” – Brian Swain.
The Healthier4U Vending Affiliate Network consists of over 660 H4U Affiliates Nationwide with over 4,000 Healthy Vending Machines in operation. H4U proudly serve some of the world’s biggest hotel chains, gyms, factories, and school systems while doing so without excessive prices or high operating costs. Marriott, Hilton, Mandarin, and Four Seasons Hotels, Fort Knox, Nellis Air force Base, and West Point, Kawasaki Motorcycle Company, Playboy Headquarters, 24-hour Fitness, Golds Gym and YMCA’s just to name a few.
Healthier4U Vending’s in-house locating services are now the gold standard of the entire industry. H4U was one of the first vending companies to introduce ADA (Americans with Disabilities Act) Compliant Machines and remote access features to allow for debit and credit card use, as well as remote inventory management. We are structured to build profitable local H4U Affiliates, which in turn leads to expansion and additional sales.
“We decided against the true franchise model with restricted territories and fees that slow our Affiliates growth down. Instead, the focus is on teaching our H4U Affiliates how to be profitable and expand their routes with additional machine purchases.” – Del Swain.
Healhier4U Vending has made a real and lasting impact in the healthy vending market in the last 15 years, with plans to continue to keep innovating.
“I believe this industry is finally embracing healthy vending options as a permanent part of the landscape rather than a passing trend. Healthier4U vending has never been about forcing anyone to change their eating habits, it’s about giving people who want healthier options the chance to choose them. I want people to have more freedom, more choice, and more control over how they live, and our machines, along with our local H4U Affiliates, make that possible every day.The first seven years were exciting, but they don’t compare to what’s happening now. We have a strong team in the industry, and our H4U Vending Affiliates continue to grow at an incredible pace. We placed more than 500 machines in 2016, surpassed 2,000 locations in 2017, and as of 2025 we have placed over 4,000 machines nationwide.Thank you to the entire H4U Team, our amazing Affiliates, and especially my father, Del together we have made this movement possible.” – Brian Swain